Read the following text : 1 In today's contemporary online shopping landscape, a perfect storm of choice engulfs consumers. Research consistently indicates that individuals presented with a limited selection tend to make more confident and efficient decisions compared to those confronted with overwhelming choices. 2 Consequently, assisting consumers in navigating the vast expanse of options available online has evolved into a thriving industry on a global scale. Many brands and retailers now employ marketing strategies revolving around the aspects given in the table below : | Aspect | Description | | :--- | :--- | | Industry | Helping consumers decide what to buy online. | | Marketing tools | Selecting, differentiation and discovery. | | Data utilization | Digital advertising, cataloging people by gender, income level, personal interests and more. | | Retail Assistance | Algorithms, influencers and ad tech. | | Challenge | Choice fatigue due to the overwhelming volume of consumer choices. | | Solution | Lifestyle influencers on Instagram providing aspirational content and product recommendations. | 3 For a relatively new breed of consumer product startups, a different approach emerges entirely. Rather than attempting to navigate the existing sea of products, these companies claim to revolutionize conventional consumer choices. Some brands offer limited, functional, mid-priced products, instilling customer confidence and breaking the cycle of consumerism. 4 The global product abundance could be more equitable. Unfortunately, creators often prioritize wealthier consumers. 5 For startups promising accessible simplicity, their very structure may eventually lead them back to an overwhelming array of choices. Most of these companies rely on hundreds of millions of dollars in venture capital funding, and their inventors typically expect rapid growth. (Adapted for academic usage) Answer the following questions，based on the passage above ： What does the use of the phrase＇a perfect storm of choice＇，by the writer，in paragraph 1 ，tell us about their feelings？（A）The consumers are elated （B）The consumers are confused （C）The consumers are confident （D）The consumers are decisive

Explanation

The phrase 'a perfect storm of choice' suggests that the writer feels the consumers are confused due to the overwhelming number of choices.